Anyone else see Stellantis is talking about a 35 percent price drop?

This would be epic or the death knell to the company. (they are way over priced now, though)

Ram, Dodge and Chrysler BLOWS UP the Entire Car Market! 35% MSRP CUT OFF

Stellantis, Ram, Dodge and Chrysler BLOWS UP the Entire Car Market with 35% MSRP CUT OFF🔔 Subscribe Now With All Notifications On For More News and Updates ...

www.youtube.com

 

[etbrown4]

Msrp, invoice, retail, holdback... None of that matters.

The only thing that matters is whether Stellantis is deeply lowering net prices to customers by a big percentage.

So far there's little evidence, as even California dealers deny it. But who knows what next week holds? If I were to guess, I'd bet it might be closer to 10%, as 35% might bankrupt an already weak Stellantis.

 

[Docwagon1776]

The factory invoice thing has never been all-that-straight. What they won't tell you is the the "invoice price" is not the dealer's true cost, there is this thing called "holdback" ...... it is a percentage of the invoice and the factory pays it to the dealer a month or few after the vehicle is sold.

At least in the US, holdback is much more often a percentage of MSRP (some manufacturers use base MSRP for every vehicle regardless of options while some use the actual MSRP of each particular vehicle as it sits) and it's generally 1-3%. Only brand I had direct contact with that used invoice was Nissan, though that was over 20 years ago and may no longer be true.

All the FCA brands used to be 3%, but again I don't know if that's still the case.

 

[etbrown4]

About 22% off msrp sounds like a max number right now, but we should be careful because that's about half from Stellantis and half from the dealer. Looked at that way, Stellantis has been about 10-11% off with all their rebates and promotions up until now..

So just maybe, maybe they offer another 5 or 10% from the factory, and if by chance it's 10% more, then you are getting close to 35% overall. But if and I mean if that happens you are then about 20 or 21% off from the factory and that would truly be a big number.

The chance of 35% from Stellantis seems about zip, but even still a big discount could be coming.

 

[jmr]

For 25 years my Dad was a branch manager for Chrysler Credit and I could buy using Green sheet pricing (employee pricing).
I can't do that anymore since he passed 10 years ago but when buying a vehicle I always ask for a copy of the real factory invoice.

My local dealer seemed very motivated to sell me a truck last August so I bought at EP - Rebates which was 16% below MSRP.
If you can do 35% off msrp that is a smoking deal and for my truck would have been $17K below EP.

I attached my actual 2025 Rebel factory invoice with some info removed.
EE = Employee Price (Greensheet) up to 5% below invoice.
PP=Preferred Price (Friends and Family) up to 1% below invoice.
Wholesale price for options is usually 7% below the mrsp of the option.
HB=Holdback (factory money to the dealer).

 

[NCRaineman]

If new prices go down, used prices are going to tank. Why pay more for a used truck if the gap between used and new is tiny?

See: Tesla

That depends on the conditions of the deal and how long they do it for. One manufacturer offering a short-term discount on "old stock" products will not upset the auto market too much. If they do it for a longer term or for more of their inventory then it could start dominoes falling across the whole market as other brands have to lower their prices in order to get sales.

 

[Brandon-w]

All I can say is I Beleive it when I see it. Dodge was once one of the cheapest on the market.

 

[Docwagon1776]

All I can say is I Beleive it when I see it. Dodge was once one of the cheapest on the market.

When I bought my 2012, it was thousands cheaper than a similar F-150. After lemon-ing out a Jeep Grand Cherokee a few years before I wasn't particularly interested in going back to an FCA product but my wife said I might as well test drive it. The price difference and lifetime warranty (at the time) were big decision points for me. Fast forward 10 years and the F-150 Tremor was a significantly better deal than the Rebel in the price to features category. If I'd stayed with the 1/2 ton instead of going to the Power Wagon, Ram was out of the running.

 

[NCRaineman]

I bought our 2019 1500 Classic because it was less expensive than even the competitors mid-size offerings.

Really a stupid move for FCA to put the 4th gen bodystyle out of production and not offer anything more affordable. If Gladiator is supposed to fill the mid-size slot they've failed horribly, thanks to the Jeep tax those are just as expensive as a Ram 1500, and where is this Fiat Strada based Maverick competitor that's been teased for years?

FCA gripes about sales being in the toilet, but look at their lineup... or should I say lack of one.

 

[Bearrons]

This would be epic or the death knell to the company. (they are way over priced now, though)

Ram, Dodge and Chrysler BLOWS UP the Entire Car Market! 35% MSRP CUT OFF

Stellantis, Ram, Dodge and Chrysler BLOWS UP the Entire Car Market with 35% MSRP CUT OFF🔔 Subscribe Now With All Notifications On For More News and Updates ...

www.youtube.com

 

[Bearrons]

Maybe they should do the right thing and take responsibility for the
Rear window leaks on our Ram pickups!!

 

[zachgti]

Rear window leaks or rear cabin vent leaks?
I'll be checking up here in the Northeast to see what deals come down the pipe. For now, I can convince my wife on spending money doing OEM upgrades in lieu of an expensive monthly truck payment.

 

[dreamalaska]

The only big “deals” that I’ve seen recently advertised was with Mark Dodge in Lake Charles LA where they had some 3500 Cummins Tradesmen at $15k off MSRP if purchased before Jan 2nd. Now they’re back to $7k off or so. But they sell at 11% off MSRP all day long, including special orders, so that $15k off was really an additional $3500 off their 11% at the time. Still a good discount, but you’d be buying a truck off the lot that wasn’t exactly what you really wanted. I’m hoping Tim Kuniskis turns things around quality wise, and I’m sure the newly refreshed Cummins will have some minor issues they’ll need to dial-in the first year or so of production. The few cracking blocks under heavy load on the current Cummins and Ram’s argumentative stance on many people’s warranty claims doesn’t inspire confidence. I see Cummins plans on dropping the CGI blocks and going back to cast iron and beefing up the Injection pump, so time will tell.

 

[Brandon-w]

When I bought my 2012, it was thousands cheaper than a similar F-150. After lemon-ing out a Jeep Grand Cherokee a few years before I wasn't particularly interested in going back to an FCA product but my wife said I might as well test drive it. The price difference and lifetime warranty (at the time) were big decision points for me. Fast forward 10 years and the F-150 Tremor was a significantly better deal than the Rebel in the price to features category. If I'd stayed with the 1/2 ton instead of going to the Power Wagon, Ram was out of the running.

That makes sense. I worked at a Ford dealership when I was younger. That turned me away from ford's for life. That was back in the 6.0 and 6.4 diesel days..
I custom ordered my ram, had a gmc truck that was a year old and the dealership took my truck on trade and I still only paid $62k for it. Figured that was a pretty good deal.

I wish I could buy a new vehicle without warranty for cheaper from the dealership if it was a -10k option I'd be on that. My truck made it less than 72 hours before It had a cold air intake and a tune on it.

 

[HEMIMANN]

The only big “deals” that I’ve seen recently advertised was with Mark Dodge in Lake Charles LA where they had some 3500 Cummins Tradesmen at $15k off MSRP if purchased before Jan 2nd. Now they’re back to $7k off or so. But they sell at 11% off MSRP all day long, including special orders, so that $15k off was really an additional $3500 off their 11% at the time. Still a good discount, but you’d be buying a truck off the lot that wasn’t exactly what you really wanted. I’m hoping Tim Kuniskis turns things around quality wise, and I’m sure the newly refreshed Cummins will have some minor issues they’ll need to dial-in the first year or so of production. The few cracking blocks under heavy load on the current Cummins and Ram’s argumentative stance on many people’s warranty claims doesn’t inspire confidence. I see Cummins plans on dropping the CGI blocks and going back to cast iron and beefing up the Injection pump, so time will tell.

What's the deal with CGI blocks? Ostensibly, they are more ductile than plain grey iron blocks, but less expensive than ductile iron (nodular carbon) cast iron. If anything, they should be MORE crack resistant than plain grey iron blocks, unless they designed the blocks wrong by taking away too much material to save on material $$ for using better material.

In either event, they need new tooling, unless they save the non-CGI block tooling and it's not worn out.

 

[Summit1]

From the video: Stellantis blows up the entire care market with..."

So much for credibility, although typical of most such YouTube videos by those attempting to become "influencers".

In other words, I will believe it when I see it.

 

[turkeybird56]

All I can say is I Beleive it when I see it. Dodge was once one of the cheapest on the market.

SERIOUS """DITTO""" ^^^^^^^^^^^^^^^^^^^^

 

[lombanam]

0% has always been in lieu of rebates and incentives and in very few cases benefits the buyer.

Here’s an example…

A 35% discount on a $70k vehicle is $24,500 bringing the sales price to $45,500.

Financing the $45,500 at 6.9 over 72 months equates to $774 / month. Interest at 6.9% will cost $10,200 which equals out to $15,300 in savings if you take the 35% discount. You will owe $17,900 after 4 years.

Financing the $70,000 at 0% over 72 months equates to $972 / month. No interest cost but you are paying $15,300 than you should and IMMEDIATELY have 35% (or more) negative equity compared to the market. You will still owe $24,000 after 4 years which is $6k more than the buyer that took the discount and is paying the higher interest rate.

If you played the refinance game, you could refinance the $45,500 at 3.9/48 or 4.9/60 and still come out ahead of the buyer that took the 0% offer.

Long story short, take the discount as the amount financed and OUT THE DOOR price is what matters.

One of the best detailed responses to the issue that I've faced a few times in the past dealing with Ram on my last 2 trucks, the Finance Offer or the Discount Office ... really sucks that they do this crap, 70k at 0% or 45k at 7% but you can't have both! You know what... if Stelantis looks over this forum, you want people to buy your stuff, offer them both, don't F around with this stuff because it turns people off!

 

[c_diesel2]

If dealers do this....anyone who bought a new truck 2022-2024 is going to get screwed and be super upside down if they have a loan. I would imagine it would have the same negative effect on the value like Tesla when they did the same thing a few years ago. Every new/used truck would take the same 35% hit on bluebook value......

 

[Brandon-w]

If dealers do this....anyone who bought a new truck 2022-2024 is going to get screwed and be super upside down if they have a loan. I would imagine it would have the same negative effect on the value like Tesla when they did the same thing a few years ago. Every new/used truck would take the same 35% hit on bluebook value......

That's the joys of the risk eh. Just like buying a house and the bottom of the market falls out. 700k in on a house that's now forth 400k. Life sucks lol

 

[tron67j]

Buying a vehicle should always be about getting best deal one can on what they want to drive, and then just enjoy it. Residual value is a difficult thing to worry about, and when people finance that amount needs to also be factored in. Trading in every few years just separates money from your wallet faster due to depreciation, taxes, and finance charges (or loss of earnings on investment if cash paid). No one should be worried that their truck might "lose value", buying is a bad money decision to begin with and ya' never know when an accident, recession, or some other force is going to hit the value.

Funny thing is, these conversations make me run my truck for giggles. Looking at 3 different sources (and knowing ally truck is only worth what someone would pay) my 2018 2500 Tradesman is still worth what I paid for it 5 years ago. I negotiated a smoking deal and had no trade in. My last truck cost me (just purchased amount, not maintenance and such) about $1k a year to own based on purchase price and years of service. So far this truck hasn't cost me a cent if I sold it today.

But I can't sell it, my 11 year old has laid claim to it and constantly informs me when his truck needs a bath, oil change, or some other thing to keep it in top shape for him.