Sherman Bird
Senior Member
- Joined
- Jun 28, 2019
- Posts
- 3,075
- Reaction score
- 6,651
- Location
- Houston, Texas
- Ram Year
- 1998
- Engine
- 5.2
So you believe they spend billions of dollars to make their equipment outlast the owner because that is what is in their best interest? Where many of us believe the opposite, that they use engineers to build equipment that is harder and harder to service and tech like pre heated fluids that will lead to lower service life. Why was it necessary to make transmissions that you cant even check the level of? Transmissions that cost 800-1200 just fr a fluid change? MDS systems that shut down cylinders but yet send double the gas to the cylinders that are firing? Refuse to address hemi tick and cam failures because most of those happen right as the truck leaves warranty. Kind of the perfect storm? for auto manu's?
Because if vehicles last as long as they should, auto manufacturers will go out of business. I'd bet good money they spend a ton of time figuring out how to sell more vehicles not less. Very likely the "friendly" leases that have exploded over the last decade or two is an example.
You make good points! But manufacturers do not sell vehicles! Madison Avenue Ad agencies do that..... Social culture does that. Emotional factors do that! Watch any NFL football game.... and what are the commercials chiefly? Beer and Trucks!
Look at Subaru! Their "Love" marketing along with dogs in the ads has caused their sales to skyrocket! Several other manufacturers have started emulating Subaru. That is emotion selling the product. I don't want a Subaru.... just not my schtick! But some soccer mom seeing the "love" inference accenuated by a film clip of the safety automation within the ad is going to think like the Mother bear protecting her cubs and buy the product from subliminal factors!
The "Gladiator" mentality that is an undercurrent present in watching football prompts a certain subliminal Tarzan Machismo. Remember Sam Elliot's Baritone voice talking about "Ram Tough"? These ads aired during football games... not golf! Golf ads are usually high end luxo-cars.
Consumers wreck and destroy cars at an alarming rate! Manufacturers don't need to make poor quality vehicles! Consumers do a great job on their own turning them into junk. I own a very old truck that has been pretty well cared for.... still on the road... an 18 year old SUV with 266 thousand miles on it, and it still runs perfect, doesn't leak a drop, which I'd take on the road at will... and we have. This SUV has had good maintenance performed since day on... and, yes, it has been flushed many times! These are key reasons it still is a dependable, viable mode of transportation!
Ram is a very high quality product in today's market. Problem is, folks get caught up is a syndrome known as "Conclusion bias". You see or hear about problem in, say, a few hundred Hemi engines.... and all of the sudden the Hemi is junk! Never mind the million or so out there on the road that have never had the "tick" or any of the other seemingly prolific problems.... it's a matter of perspective.... and, even though a truck costs north of 70 grand these days, they still break!
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