I love the way my current trucks light the road when driving at night as I live in a rural area with no street lights and more than a few deer and skunks on the roads at night. The cute front headlights on 2020 Ram, Chevy, and Ford trucks greatly reduce the effectiveness for lighting the road. When I saw the 2021 Ford pickup leadlights it gave me pause on buying a 2021 Ram and now I am seriously considering the Ford F-150 instead.
Ford is also providing a hybrid version of the F-150 with a 50% gain in fuel economy and driving range on a tank of gas. The hybrid with the tow package is rated for towing 12,000 lbs. which put it into 2500 territory.
I have owned trucks from Willys, Dodge, Ford, Chevy, and Toyota, and I buy whatever is the best vehicle at that point in time in terms of features and reliability. I don't have "brand loyalty" which to me is an indication of someone who cannot think for themselves.