ramffml
Senior Member
- Joined
- Jul 12, 2019
- Posts
- 2,835
- Reaction score
- 5,225
- Location
- ramforum
- Ram Year
- 2019
- Engine
- hemi 5.7
You really don't understand what the term "brand" means, do you?
Ford is a brand
Chevrolet is a brand
GMC is a brand
RAM is a brand
Nissan is a brand
Toyota is a brand
etc.
Your analogy is ridiculous at best (and I'll stop there so as not to violate any group rules)...
By your measure - the Ford F-150 XL competes with the XLT, which competes with the King Ranch and the Harley Davison model ... No those are TRIM levels within the same BRAND.
There is a reason that sales figures are reported by BRAND, not by manufacturer. There was a time when Chrysler Corp manufactured the lighter trucks for Sterling Trucks. The only difference was badging and the grill. Those trucks were NEVER counted towards Chrysler/Dodge truck sales figures.
For a time, GM manufactured Isuzu-branded compact trucks (they were literally an S-10 with Isuzu badges). Those were never counted in Chevrolet or GMC sales figures.
Please, if you are going to try to argue, have facts and reason on your side.
You missed the point completely. You said: "Chevy and GMC are actually competing models". Of course they compete, every model competes with every other model, regardless of brand. And yes, the F150 Xl DOES compete with the XLT; think about it, you buy one or the other. Competition with your own product is a very well understood problem in business. But it's completely irrelevant to this discussion.
The argument being made (and it's not my argument, it's been said for years by many different people/journalists/fans, I happen to agree with it): You need to combine Chevy and GMC sales together. Because the differences between them, are so insignificant its like they are just different trims in the same brand. It's the same company (GM) that makes them. They share 99% identical parts.
Of course S-10 was never counted with Isuzu, just like GMC is not counted now with Chevy. It's perfectly normal to report by brand. The argument is not about the reporting (separating by brand), just the claims/conclusions made FROM the reports.
Ford makes the claim: "Ford is America's best selling truck". YET, they combine F150, F250, F350 etc. What truck, exactly, is the best selling truck there? They are report ALL sales across their entire brand/business. They do that despite huge differences in models (F150 shares very little with F350). If they can do that to fudge the numbers and make the claim "Ford is America's best selling truck", then GM can certainly do the same and say "Actually no, GM sells more trucks than Ford". The Chevy and GMC are 99% identical, there are far less differences b/n those trucks. What's good for the goose, is good for the gander.
GM, as an automaker, has the best selling trucks in America. They currently sell more than any other automaker. End of story.