SouthTexan
Senior Member
- Joined
- Jan 24, 2015
- Posts
- 2,149
- Reaction score
- 1,303
- Ram Year
- 2014
- Engine
- 408 CTD
Every offering in the truck market is competitive and capable of doing what they are rated to do in their respective classes. Sure, some may do it faster or work less to accomplish the same task, but empirical data from a bunch of challenges and comparisons only tell a small portion of the story. What I'm getting at, is that personal preference based on aesthetics, brand loyalty and name recognition are probably much bigger factors in the decision making process than who ran the best time up the Ike Gauntlet.
I do think capabilities, performance(loaded and unloaded), and durability matter to a lot of people as well especially the higher class of truck you go. After all, most people move up from a half ton class to a three quarter ton class because of its greater capabilities. Most people pay to upgrade from a 5.7L to a 6.4L because of the extra performance. Of course everybody wants their trucks to be durable and last long.
The one thing I do not get is brand loyalty. It is not like the CEO or top brass of Ram or any brand gives two shnits about anyone unless they buy their product. I can guarantee that they will never be as loyal to their customers as some fan boys I have seen that are loyal to their products. For me, I am loyal to my needs and wants first over any brand.
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