It's been a Canadian thing for eons, but you see Krown shops popping up in the States now too. Given I live a few minutes from the border, I know folks used to drive over to get it done and swear by the stuff. I've got 3 or more Krown shops within 30 miles of me now. I'm thinking about having my 2017 Ram done, but I'm not sure if I wanna wait closer to fall or not..
It's thin and wears off, so for it to be effective, it has to be resprayed every year for maximum effectiveness. I've heard of some people in the rust belt having their vehicle sprayed in the fall and spring. It's about $100 every time.