I have dealt with the same sales manager since 1986. Since the early 90s, he has always shared invoice pricing with me. Along with that, I know that Chrysler's philosophy is to build "positive relationships." (I worked at the dealership part-time off and on after retiring from 30+ years of teaching.) With that said, I have always expected to start from "invoice" and many times, depending on their sales quota, I have been able to get some or all of the "holdback" stripped from the deal. If you have access to the dealer's invoice sheet, you should be able to see the "holdback." Also, several times, he also secured an "employee pricing discount sheet. Concerning trades, my guy uses his books and I use mine(KBB, Edmunds, etc.). We are usually pretty close, but sometimes we are hundreds apart. Compromise always happens and neither of us would do the deal if we didn't like the numbers. Finally, I always expect a tube of touch-up paint, a new cap, 3 years of LOF, splash guards and employee pricing on all accessories. In exchange, I always go to the dealership for repairs and recommend the dealership to anyone who will listen. They take care of me and I do what I can for them. They don't make much on a new car, so referrals and return business is what helps the dealer show a profit. If you can't build a mutually positive relationship with your dealer, you need to tell them you'll be looking for a dealership that will accomodate your wants and needs. Just my thoughts!