If I could be comfortable in both trucks, then I'll take the more reliable one even if the other is more comfortable. So there are multiple criteria that interest me, but once a baseline for a feature is met (ie "its good enough") it doesn't have to be the deciding factor anymore and other needs/wants come into focus.
That's what I have with my current truck, it's basically the perfect compromise.
Engine: not the most powerful (ford and gm are quicker), but strong enough, definitely the most powerful vehicle I've owned by a long shot.
Looks: not the best looking (like the 2019+ GM twins better), but good enough and I do like it too
Ride: not the best riding (ram air susp is), but good enough
Towing: not the best at carrying weight (ford and gm are better), but good enough
Reliability: not the best (tundra used to be in 2019), but good enough
Interior: best in the business back then (2019)
Value: exceptional; I paid far less for this "compromise" then the truck I probably would have liked a little better if the price was the same
And so on. The price was the overwhelming factor for me, basically I bought the best truck (according to my needs and wants) I could at a far lower price. No regrets yet, 4.5 years on.