What I did when I bought my truck was asked for an extremely low price that I knew they wouldn't agree too, that way I could get them to come down from sticker price and still think they were getting me to pay more than I was willing. Sticker price on mine was $45,000 (rounded) and I got them down to $36,000. So that gives you a ballpark of how much you can get off sticker.
I went in and said I'd pay $32,000. So basically he met me half way. What I didn't tell the salesman was that I was willing to pay $40,000. So I still paid less than I thought I was going to have too.
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