Well maybe you weren't reading way back when we covered esters. Compressors and turbines really need modern esters. So that PR piece is kind of embarrassing, I kinda agree with GIjoe, but that is the way of the world these days. Not really snake oil, but not really something that is going to make you change your oil 1/3 of the time either. It is never the base oil that determines that, the additives are more responsible for long oil change intervals. And in an engine that is mechanically set to operate at 210F, esters are nothing more then a luxury. Whereas in compressors and turbines they are a necessity.
So dime to donuts they are just talking about esters, maybe the mixed a different alcohol with a different acid and came up with something they are going to call revolutionary. We wont see it an oil from exxon for the same reason why they took basically all of the group 4's and 5's out of the oil. The market wont support it, the market isn't evening supporting GtL PUP.