I treated my Ram with Woolwax about a week ago. My brother bought a 5gal bucket of it and the spray gun kit from keller this spring and did up his 2019 classic with it. He loved the way it turned out so much he insisted I use his kit to try on my truck.
It is about the consistency of butterscotch pudding like what's in that jar pic'd above, but sprays very well with their "premium" spray gun kit as long as temperatures are pretty warm. I'm not sure it would work well in temps below 65F or so.
Anyway.. sorry if it's been mentioned in this monster thread, but the stuff is awesome. It's an all natural lanolin product. It smells nice and doesn't drip at all.
I shot in the rocker panels, doors, tailgate, etc. pulled the rear wheel well liners to get up in there. Pulled the spare tire, did a full undercoat as best I could with 4 wheels on the ground.
I had my truck treated with Krown last year. For the ~$165 it costs all in, I'm not sure I was thrilled with it. I couldn't tell it was on there after a few weeks. You can definitely tell this woolwax product is on there.